Paid Media Management
Full-funnel paid social campaigns that are meticulously planned and optimized to make sure every dollar is well spent.
Crescendo Growth LLC
I'm Ryan Sondhi.
A growth consultant helping brands turn ideas into revenue.
Whether you're building a brand, launching a product, or refining your strategy, I help you reach the right audience and drive meaningful results.
01. Services
Account Audits
A deep review of your account structure, tracking, targeting, and spend, with a prioritized plan for where the upside is.
Conversion Rate Optimization
Landing page and funnel improvements that turn more of the traffic you're paying for into customers.
Creative Strategy
Structured creative testing that shows which angles, formats, and hooks move the needle, so the next round is set up for success.
02. Case study
DTC · Luxury home goods · Meta & Google
A 15% increase in paid media efficiency in 6 months for a luxury DTC brand
+25%Meta-reported ROAS (7-day click)
+15%Paid media efficiency
6 moFrom rebuild to results
The challenge
A direct-to-consumer brand selling high-consideration luxury home products wanted to grow faster and get more from every paid media dollar. Meta and Google were driving demand, but paid efficiency had slipped below profitability targets, and nimble competitors were gaining ground on Meta.
The solution
I rebuilt the Meta approach from the ground up, restructuring campaigns around distinct buyer personas, which is critical for a considered purchase.
I launched dynamic product ads powered by a custom product feed, testing which product attributes to feature to drive the strongest response. I also built an experimentation roadmap to continuously test creative, audiences, and bidding strategies.
In parallel, I helped strengthen Meta data quality to send the algorithm better signals, and collaborated on new creative concepts that resonated with top-of-funnel audiences.
The result
Three months in, paid performance showed clear improvement. Over the following months the brand extended those ROI gains, building momentum that funded SKU expansion and key hires.
03. How I work
I specialize in full-funnel growth strategy, with paid social as the engine. My background is rooted in direct-to-consumer ecommerce, and I've also delivered results for lead generation businesses, mobile apps (optimizing toward high-value, down-funnel events rather than installs alone), and businesses where sign-ups translate into long-term revenue.
I operate as an extension of your team: steady, responsive, and accountable to results you can measure.
- 01
Planning
Goals, audiences, budgets, and the measurement to track them.
- 02
Strategy
Channel mix, account structure, and a creative testing roadmap.
- 03
Execution
Launch, test, and optimize, scaling what works and cutting what doesn't.
- 04
Reporting
Clear reporting on what happened, why, and what comes next.
04. What people say
“Ryan is genuinely one of my favorite people to work with. We've been on accounts together for years, and he's always steady, thoughtful, and brings smart thinking to everything he touches. I never have to worry when Ryan's on something. He's responsive, reliable, and an incredibly skilled media buyer who knows how to get results and make accounts perform. Some of the best ideas in our accounts have come straight from him. He just makes everything run smoother.”
Creative Director
“Ryan played a critical role in building out our user acquisition campaigns on Meta at Scribd within just a few months. He implemented the technical infrastructure needed to scale our campaigns and brought structure to our creative testing process, enabling faster learning and optimization. His efforts directly contributed to proving channel incrementality and validating paid social as a sustainable growth lever. Ryan also laid a strong foundation that positioned us well for a successful transition to a full-time hire. His impact was both immediate and long-lasting and we're very grateful for his thoughtful collaboration with the rest of the team.”
Director of Performance Marketing, Scribd
05. Find me on
06. Let's grow
Ready to scale profitably?
Tell me about your brand and your goals. I'll let you know how I can help.
Get in touch